You must be wondering why we decided to change. So let us share with you why we actually did!.
We have been giving brands a makeover since our very inception. So, during one of the introspection sessions we realized that we have come a long way from where we began and it’s time we should give a makeover to ourselves too. And there it all began.
The biggest challenge was to decide upon a new positioning statement, something that could convey what we do and how we do it. Many a brainstorming sessions, accompanied with unlimited steaming-hot coffee and chai, were held. Every member of the team, be it the chief strategist or the account manager, shared his idea of ‘what’s UV’ & ‘what differentiates UV’. Our walls were literally filled with ideas, which were scrutinized repeatedly to zero down to the final three. These final ideas were then shared with friends and patrons for an opinion poll. And that’s how ‘WE ARE CONTAGIOUS’ was finalized because almost everyone who knows UV agreed upon that this positioning statement best defines what the company does – making brands un-ignorable.
The finalization of the positioning statement was just the beginning. But believe us, for Team UV it was like a battle won. After all we have spent many sleepless nights over it (during days we were fulfilling our clients’ requirements). Then began the next phase, i.e. of the website design & development along with a re-launch campaign. The endless brainstorming sessions were back. And so were crazy ideas, arguments, rejections, and sleepless nights. And finally we came up with what you see on our website. You surely must have checked it, considering you are here. But if you haven’t, please do because we would like to know what you feel about it. Did you find it interesting enough? Let us know in the comment box.
PS: Reading the above post if you are thinking that we took ages to re-launch ourselves, then let us tell you that it took us just 30 days to put the entire show up & running.